Nestled at the foot of the Volcán de Agua in La Antigua Guatemala, San Juan del Obispo is a picturesque village rich in history and agricultural heritage. Founded by the first Bishop of Guatemala, Francisco Marroquín, in 1538, this charming community is known for its vibrant cultural traditions, including its renowned agricultural products like coffee, avocado, and nispero. With a population of around 5,524 inhabitants as of 2024, San Juan del Obispo is committed to sustainable tourism, offering visitors an authentic experience rooted in local customs and community engagement.
HIGHLIGHTS
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Cultural Heritage and Traditions:
San Juan del Obispo plays a vital role in preserving and promoting its rich cultural heritage, particularly during significant events such as Semana Santa (Holy Week), which is recognized as a UNESCO World Heritage tradition. The village serves as a gateway to the historic beauty of La Antigua Guatemala, enhancing the area’s appeal as a cultural tourism destination.
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Agricultural and Artisan Experiences:
The village’s agricultural focus allows visitors to participate in hands-on experiences, such as nispero and avocado harvesting. Guests can engage in workshops led by local artisans, learning about traditional crafts, organic farming, and culinary practices, which highlight the region’s unique agricultural bounty.
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Sustainable Tourism Development:
San Juan del Obispo aims to strengthen its position in the Best Tourism Villages network through the exchange of best practices, collaborative projects, and community-led initiatives. This includes promoting local traditions, organizing joint events, and developing sustainable tourism strategies that benefit both residents and visitors.
