Nestled at an altitude of 659 meters in the stunning Kitzbühel Alps, St. Johann in Tirol is a vibrant market town covering 59.16 km². With a rich history dating back to the 6th and 7th centuries, when Bavarians first settled the valley, St. Johann has developed into a community of 9,885 residents. The town is named after the church dedicated to St. John the Baptist, built by missionaries in the 8th century. Today, it offers an array of year-round activities, from winter sports on perfectly groomed pistes to summer hiking and mountain biking. Known for its unique natural beauty, cultural heritage, and engaging community events, St. Johann embodies the spirit of Tyrolean hospitality.
HIGHLIGHTS
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Sustainable Development Initiatives
Tourism in St. Johann is pivotal in creating jobs and supporting local businesses. The town promotes a lively and sustainable economic structure, particularly in the town center, which features a variety of shops offering personalized service to both residents and visitors. This economic boost is essential for the development of the rural economy.
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Strengthening the Regional Economy through Tourism
To enhance mobility for locals and tourists, St. Johann has implemented a cutting-edge digital traffic guidance system. Utilizing GPS technology, the system optimizes traffic flow and provides real-time information about traffic conditions. Initial installations include AI-integrated cameras at strategic locations, which feed data into a dynamic parking guidance system and a mobility dashboard accessible to all road users.
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"Space" Co-Working Initiative
St. Johann introduces the “Space” co-working concept, providing locals and visitors with a modern and inspiring workplace. This facility features state-of-the-art communication equipment, fast internet, and a variety of workspaces, including fixed stations and meeting rooms. Located in the town center, it enables guests to balance work and leisure seamlessly while enjoying an extended holiday.
