Nestled in the heart of the Qinling Mountains, Zhujiawan Village is a harmonious blend of tradition and innovation. Located near the prestigious Niubeiliang National Nature Reserve, designated as a UNESCO “World Biosphere Reserve,” this village has earned global recognition. Sitting at the geographic crossroads of northern and southern China, the Qinling Mountains serve as a vital watershed between the Yangtze and Yellow Rivers. Beyond their breathtaking scenery, these mountains are sanctuaries for endangered species, making conservation a top priority.
What sets Zhujiawan Village apart is its commitment to preserving cultural heritage while embracing modern progress. Visitors are invited to immerse themselves in the village’s rich culture, brought to life through meticulously restored ancestral homes, cultural festivals, and the stunning Niubeiliang National Nature Reserve.
The village has also launched an agritainment revolution, offering distinctive rural experiences. Furthermore, their dedication to responsible tourism has notably improved residents’ lives, with comprehensive training programs and innovative tourism initiatives bolstering economic growth.
HIGHLIGHTS
-
Cultivating a cultural legacy preserving past and crafting the future
Zhujiawan is committed to preserving and revitalizing cultural relics, a testament to their deep respect for tradition and dedication to crafting a sustainable future. They’ve embarked on a multifaceted journey to evoke cultural memories, using meticulous restoration efforts and the revival of traditional practices. Visitors actively participate in the village’s cultural narrative.
The village’s projects include the restoration of ancestral homes and cultural landmarks, preserving architectural beauty and offering insights into history. Vibrant cultural festivals bring local artisans to the forefront, fostering a profound connection between visitors and the village’s heritage. This immersive experience bridges the gap between generations, ensuring their legacy remains vibrant and integral.
-
Agritainment revolution: Farming adventures with a twist
In an innovative move, the village guided its residents to establish 216 agritainment destinations, blending agriculture and entertainment. Agritainment offers unique, immersive experiences, going beyond agritourism by integrating fun and education. Visitors engage in hands-on farming activities, gaining insights into rural life and agriculture’s role in sustaining communities.
These destinations also offer farm-to-table meals, supporting local agriculture while providing a taste of culinary traditions. Its ability to seamlessly blend education, entertainment, and sustainable agriculture elevates tourism while honoring agrarian roots.
-
Prosperity through tourism
Involving over 1,200 tourism staff and creating 32 innovative tourism projects, the village has improved the visitor experience and increased residents’ income significantly. In this respect, these diverse tourism projects are attracting a steady stream of tourists thereby bolstering the local economy.
Extensive staff training is also a priority which ensures excellent services, benefiting both tourists and the local workforce. This win-win situation demonstrates how responsible and innovative tourism can positively impact both the destination and its residents.
