Preserving Tarakl\u0131’s heritage while unlocking inclusive digital skills and market access through a community-centered digital hub embedded in a restored historical landmark<\/p>\n","protected":false},"featured_media":27703,"template":"","practice_theme":[471],"practice_country":[479],"practice_region":[484],"practice_village":[516],"class_list":["post-27713","good_practice","type-good_practice","status-publish","has-post-thumbnail","hentry","practice_theme-digital-innovation-and-market-access","practice_country-turkiye","practice_region-europe","practice_village-tarakli","description-off"],"acf":{"village":"Tarakl\u0131","btv_year":2021,"num_1":"2021","stat_1":"Best Tourism Villages recognition","num_2":"2023","stat_2":"Fenerli Konak restored as a digital centre","num_3":"3rd","stat_3":"digital centre under the UNDP\u2013Trendyol \"Villages of Tomorrow\" initiative","num_4":"6","stat_4":"training modules: e-commerce onboarding, catalogue creation and photography, pricing, customer service, digital storytelling and marketplace tools","challenges":"
Tarakl\u0131, a historic settlement recognized for its timber mansions and vernacular architecture, has experienced economic stagnation common to many rural areas: underutilized cultural assets, outmigration of youth, limited pathways for entrepreneurship, and fragile micro-enterprise ecosystems tied to seasonality. Local producers and small businesses have lacked the digital skills and platforms<\/strong> needed to reach broader markets, capture tourism demand beyond peak seasons, and diversify revenue.<\/p>\n Therefore, the restoration of Fenerli Konak<\/strong>1<\/sup> and its conversion into a digital center symbolizes a strategy in which cultural conservation and innovation reinforce each other, ensuring that tourism enhances rather than erodes community identity while bringing tangible, realized income streams to rural households.<\/p>","results":" The Villages of Tomorrow Initiative2<\/sup> in Tarakl\u0131, designed by the United Nations Development Programme (UNDP)<\/strong> and Trendyol<\/strong>3<\/sup>, was structured to address both the physical and human capital prerequisites for rural revitalization. In 2023, the restoration of the historic Fenerli Konak provided an emblematic and functional space for community learning and collaboration.<\/p>\n By situating a digital center within a restored heritage mansion, the project created a visible and accessible anchor where residents could develop competencies in e-commerce, digital marketing, and related skills, while at the same time reinforcing the narrative that heritage protection and economic modernization can proceed hand in hand.<\/p>\n Within this space, the digital center\u2019s programming encompassed structured modules on e-commerce onboarding, catalog creation and photography, pricing fundamentals, customer service practices, digital storytelling, and the use of marketplace tools.<\/p>\n To ensure inclusion, the program actively targeted women and youth, recognizing their pivotal role in household resilience and community vitality.<\/p>\n The digital center equips residents with practical skills to engage in e-commerce and digital marketing, improving their ability to reach customers beyond the village and shoulder seasons. Women and youth participants gain a clearer path into entrepreneurship or employment, building confidence and agency.<\/p>\n UNDP provided development expertise, facilitation, and a sustainability lens, helping align training content with inclusive growth objectives. Trendyol brought marketplace know-how, tooling, and onboarding pathways to e-commerce, making the leap to digital sales more navigable for first-time users. Local authorities and chambers supported the restoration, mobilized community participation, and connected the initiative to broader tourism development strategies. Together, this partnership architecture created a supportive framework for residents to adopt digital skills, access markets, and translate heritage into economic opportunity.<\/p>","lessons_learned":" The Tarakl\u0131 experience demonstrates that coupling heritage preservation with digital capacity building can serve as a powerful catalyst for rural revitalization when both physical and human capital are developed in tandem.<\/p>\n By situating the digital center in a restored heritage building, the initiative reinforced the message that modernization does not require abandoning identity.<\/p>\n The programme highlights the effectiveness of practical, application-oriented training. Modules focused on e-commerce onboarding, digital marketing, and storytelling enabled participants to directly apply new skills to existing tourism products and services, including handicrafts, local foods, and small-scale hospitality.<\/p>\n Inclusion strategies targeting women and youth proved essential to broadening participation and impact.<\/p>\n By equipping residents to market and sell products online, the initiative helps mitigate seasonality and geographic limitations, allowing local businesses to access broader markets year-round.<\/p>\n At the same time, the case underscores the need for continuous support and adaptation. As digital markets evolve, ongoing mentorship, platform updates, and skills refreshment are necessary to maintain competitiveness and ensure that initial gains are sustained over time.<\/p>\n Overall, Tarakl\u0131\u2019s model shows that integrating heritage conservation, digital skills development, and inclusive participation can create a reinforcing system where tourism, local enterprise, and identity mutually strengthen one another.<\/p>","references":"