{"id":26975,"date":"2025-10-23T13:48:35","date_gmt":"2025-10-23T12:48:35","guid":{"rendered":"https:\/\/tourism-villages.unwto.org\/?p=26975"},"modified":"2025-10-23T13:48:35","modified_gmt":"2025-10-23T12:48:35","slug":"un-tourism-launches-online-training-on-tourism-for-rural-development","status":"publish","type":"post","link":"https:\/\/tourism-villages.unwto.org\/en\/news\/un-tourism-launches-online-training-on-tourism-for-rural-development\/","title":{"rendered":"UN Tourism Launches Online Training on Tourism for Rural Development"},"content":{"rendered":"<div class=\"paragraph paragraph--text-paragraph paragraph--text-paragraph--default paragraph--vm--default\">\n<div class=\"field field--field-paragraph-text field--text-long field--label-hidden field__item\">\n<p>Developed under the Tourism for Rural Development Programme, the two online courses \u2014 focusing on &#8220;<a class=\"is-external\" href=\"https:\/\/www.unwto-tourismacademy.ie.edu\/product\/tourism-product-development\" target=\"_blank\" rel=\"noopener\">Product Development and Marketing for Rural Areas<\/a>&#8221; and &#8220;<a class=\"is-external\" href=\"https:\/\/www.unwto-tourismacademy.ie.edu\/product\/design-thinking\" target=\"_blank\" rel=\"noopener\">Design Thinking for Rural Tourism Development<\/a>&#8221; \u2014 are now live and available free of charge in both English and Spanish.<\/p>\n<p>Designed to be practical, accessible, user friendly, the MOOCs will equip those working on rural destinations with knowledge and tools to create more sustainable, inclusive, and community-led tourism experiences.<\/p>\n<p>Zoritsa Urosevic, Executive Director at UN Tourism, says: &#8220;These MOOCs offer rural communities the tools to discover and make the most of their tourism potential \u2014 identifying what makes them unique and designing experiences that are both authentic and sustainable. From strategic planning to product prototyping, the courses empower them to lead their own development journeys. This goes beyond online-learning, it is about helping rural destinations shape their future and thrive on their own terms.&#8221;<\/p>\n<\/div>\n<\/div>\n<h2 id=\"paragraph-55414\" class=\"paragraph--title field field-title scroll-spay--title h2\">Practical Tools for Community-Led Tourism<\/h2>\n<div class=\"paragraph paragraph--text-paragraph paragraph--text-paragraph--default paragraph--vm--default\">\n<div class=\"field field--field-paragraph-text field--text-long field--label-hidden field__item\">\n<p>Together, the two MOOCs offer a comprehensive and hands-on learning journey. Participants can learn the foundations of rural tourism development, discover how to assess and leverage their rural tourism assets, and design authentic, experience-driven offerings that reflect local culture and values. Additionally, they gain insights into marketing and branding tools ensuring that tourism products reach and resonate with relevant audiences.<\/p>\n<p>Through the Design Thinking for Rural Tourism Development course, learners are introduced to human-centered design that emphasizes empathy, creativity, and co-creation. Participants can learn how to co-create tourism solutions alongside local communities, using tools for ideation, prototyping, and evaluation to foster sustainable and inclusive development.<\/p>\n<p>At the same time, the Product Development and Marketing for Rural Areas course dives into practical strategies for building rural tourism experiences, from stakeholder engagement to crafting compelling narratives and marketing campaigns. Both courses integrate global case studies and best practices, enabling learners to apply their knowledge to real-world challenges.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"paragraph-55416\" class=\"paragraph--title field field-title scroll-spay--title h2\">Global Access, Local Impact<\/h2>\n<div class=\"paragraph paragraph--text-paragraph paragraph--text-paragraph--default paragraph--vm--default\">\n<div class=\"field field--field-paragraph-text field--text-long field--label-hidden field__item\">\n<p>The MOOCs are open to everyone \u2014 from tourism entrepreneurs and destination managers to local officials, NGO workers, students, and creatives interested in sustainable rural development. Accessible on the UN Tourism Online Academy, the courses offer the flexibility to learn at one\u2019s own pace.<\/p>\n<p>Enrollment is free and open year-round.<\/p>\n<\/div>\n<\/div>\n<div class=\"paragraph paragraph--link paragraph--links-gallery paragraph--vm--default one-col\">\n<h2 class=\"h2 paragraph--title\">Related links<\/h2>\n<div class=\"grid--links\">\n<div class=\"paragraph paragraph--links paragraph--links--default paragraph--vm--default\">\n<div class=\"field field--field-paragraph-link-file field--file field--label-hidden field__item\"><a class=\"icon-link file-link is-external\" href=\"https:\/\/pre-webunwto.s3.eu-west-1.amazonaws.com\/s3fs-public\/2025-10\/251021-un-tourism-launches-online-training-on-tourism-for-rural-development-en.pdf?VersionId=2Fz4ygFbrU3nfHNnyMMSIJVQA0JmN31U\" target=\"_blank\" rel=\"noopener\">Download Press Release (PDF)<\/a><\/div>\n<\/div>\n<div class=\"paragraph paragraph--links paragraph--links--default paragraph--vm--default\"><a class=\"icon-link is-external\" href=\"https:\/\/www.unwto-tourismacademy.ie.edu\/product\/tourism-product-development\" target=\"_blank\" rel=\"noopener\">Product Development and Marketing for Rural Areas MOOC<\/a><\/div>\n<div class=\"paragraph paragraph--links paragraph--links--default paragraph--vm--default\"><a class=\"icon-link is-external\" href=\"https:\/\/www.unwto-tourismacademy.ie.edu\/product\/design-thinking\" target=\"_blank\" rel=\"noopener\">Design Thinking for Rural Tourism Development MOOC<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Developed under the Tourism for Rural Development Programme, the two online courses \u2014 focusing on &#8220;Product Development and Marketing for Rural Areas&#8221; and &#8220;Design Thinking for Rural Tourism Development&#8221; \u2014 are now live and available free of charge in both English and Spanish. Designed to be practical, accessible, user friendly, the MOOCs will equip those&hellip;<\/p>\n","protected":false},"author":333,"featured_media":26976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[460,315,360],"class_list":["post-26975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-moocs","tag-rural-tourism","tag-un-tourism","category-30","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UN Tourism Launches Online Training on Tourism for Rural Development - Best Tourism Villages<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tourism-villages.unwto.org\/en\/news\/un-tourism-launches-online-training-on-tourism-for-rural-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UN Tourism Launches Online Training on Tourism for Rural Development - Best Tourism Villages\" \/>\n<meta property=\"og:description\" content=\"Developed under the Tourism for Rural Development Programme, the two online courses \u2014 focusing on &#8220;Product Development and Marketing for Rural Areas&#8221; and &#8220;Design Thinking for Rural Tourism Development&#8221; \u2014 are now live and available free of charge in both English and Spanish. 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