{"id":23441,"date":"2025-02-27T12:16:00","date_gmt":"2025-02-27T11:16:00","guid":{"rendered":"https:\/\/tourism-villages.unwto.org\/?p=23441"},"modified":"2025-02-27T12:18:00","modified_gmt":"2025-02-27T11:18:00","slug":"el-peru-a-la-vanguardia-de-la-transformacion-del-turismo-en-un-pilar-del-desarrollo-rural-gracias-a-la-adopcion-de-la-herramienta-star","status":"publish","type":"post","link":"https:\/\/tourism-villages.unwto.org\/es\/news\/el-peru-a-la-vanguardia-de-la-transformacion-del-turismo-en-un-pilar-del-desarrollo-rural-gracias-a-la-adopcion-de-la-herramienta-star\/","title":{"rendered":"El Per\u00fa a la vanguardia de la transformaci\u00f3n del turismo en un pilar del desarrollo rural gracias a la adopci\u00f3n de la herramienta STAR"},"content":{"rendered":"<p class=\"p_brief\">El Per\u00fa aprovechar\u00e1 el pleno potencial del an\u00e1lisis de datos y las herramientas de gesti\u00f3n de la Organizaci\u00f3n Mundial del Turismo (ONU Turismo), con el fin de consolidar el crecimiento y las oportunidades en los destinos rurales.<\/p>\n<p>El pa\u00eds latinoamericano se ha convertido en el primero del mundo en adherirse a una versi\u00f3n personalizada de la Herramienta de Autoevaluaci\u00f3n de ONU Turismo para Asistir a los Destinos Rurales (STAR, por sus siglas en ingl\u00e9s). Esta decisi\u00f3n est\u00e1 en consonancia con los esfuerzos nacionales desplegados en aras del fortalecimiento del turismo rural, en particular en el marco de la iniciativa \u201cPueblos con encanto\u201d, que promueve la promoci\u00f3n y el desarrollo del turismo en las comunidades rurales de todo el pa\u00eds.<\/p>\n<p>Desde que ONU Turismo present\u00f3 su iniciativa Best Tourism Villages (BTV), el Per\u00fa ha conseguido que 13 pueblos fueran distinguidos con ese reconocimiento y que tres aldeas pasaran a formar parte del Programa Upgrade, lo que lo sit\u00faa entre los pa\u00edses con mayor n\u00famero de pueblos pertenecientes a la red BTV.<\/p>\n<p>La herramienta se present\u00f3 a las autoridades de los destinos rurales en Lima (el Per\u00fa), en un evento del Ministerio de Comercio Exterior y Turismo del pa\u00eds (MINCETUR). STAR proporcionar\u00e1 a los destinos rurales del Per\u00fa un recurso fundamental para mejorar la planificaci\u00f3n y la gesti\u00f3n del turismo, al tiempo que ofrecer\u00e1 al Ministerio la posibilidad de efectuar una evaluaci\u00f3n global del desarrollo en los destinos rurales.<\/p>\n<p>El Secretario General de ONU Turismo, Zurab Pololikashvili, declar\u00f3: \u201cCon la adopci\u00f3n de STAR, el Per\u00fa refuerza su posici\u00f3n como l\u00edder en turismo sostenible, pues demuestra un firme compromiso con el desarrollo rural. Quiero expresar mi agradecimiento a la ministra de Comercio Exterior y Turismo, \u00darsula Desil\u00fa Le\u00f3n Chemp\u00e9n, y a la viceministra de Turismo, Madeleine Burns Vidaurr\u00e1zaga, por su visi\u00f3n y liderazgo a la hora de aprovechar el turismo como instrumento de inclusi\u00f3n y mejora de la vida de las comunidades rurales\u201d.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-23438 size-full\" src=\"https:\/\/tourism-villages.unwto.org\/wp-content\/uploads\/2025\/02\/Perumain.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/tourism-villages.unwto.org\/wp-content\/uploads\/2025\/02\/Perumain.jpg 1024w, https:\/\/tourism-villages.unwto.org\/wp-content\/uploads\/2025\/02\/Perumain-300x200.jpg 300w, https:\/\/tourism-villages.unwto.org\/wp-content\/uploads\/2025\/02\/Perumain-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>La ministra de Comercio Exterior y Turismo, \u00darsula Desil\u00fa Le\u00f3n Chemp\u00e9n, a\u00f1adi\u00f3: \u201cLa herramienta STAR promueve la apreciaci\u00f3n y preservaci\u00f3n de los paisajes, la biodiversidad y el patrimonio cultural, al tiempo que garantiza beneficios econ\u00f3micos, sociales y medioambientales, en consonancia con los Objetivos de Desarrollo Sostenible. A trav\u00e9s de la iniciativa Pueblos con encanto, pondremos en marcha el uso de STAR, con miras a fortalecer la recopilaci\u00f3n de datos y fomentar la concienciaci\u00f3n respecto del potencial tur\u00edstico de nuestras aldeas\u201d.<\/p>\n<p>El evento concluy\u00f3 con un llamamiento a la acci\u00f3n para animar a las autoridades locales a reforzar la gobernanza, la sostenibilidad y la gesti\u00f3n de los destinos tur\u00edsticos. Con la integraci\u00f3n de STAR como una herramienta accesible para la autoevaluaci\u00f3n del desarrollo tur\u00edstico, que adem\u00e1s goza de apoyo oficial, el Per\u00fa sienta un precedente regional al tratar de aprovechar las soluciones digitales en la formulaci\u00f3n de pol\u00edticas, la toma de decisiones fundamentada en datos y el empoderamiento de la comunidad.<\/p>\n<h2><strong>Sobre STAR: una herramienta decisiva en aras del desarrollo rural<\/strong><\/h2>\n<p>Desarrollada por ONU Turismo en el marco de su Programa de Turismo para el Desarrollo Rural, STAR es una herramienta de autoevaluaci\u00f3n en l\u00ednea dise\u00f1ada para las autoridades y los agentes tur\u00edsticos de las zonas rurales. La plataforma proporciona informaci\u00f3n fundamentada en datos y recomendaciones adaptadas a cada caso, lo que permite a las autoridades de los destinos rurales:<\/p>\n<ul>\n<li>evaluar sus pol\u00edticas, estrategias e intervenciones tur\u00edsticas vigentes;<\/li>\n<li>identificar \u00e1reas cr\u00edticas en las que actuar en torno a 5 ejes: gobernanza, sostenibilidad econ\u00f3mica, social y medioambiental e infraestructuras;<\/li>\n<li>respaldar la toma de decisiones a trav\u00e9s de recomendaciones y recursos adaptados a cada caso, proporcionados por ONU Turismo y otros organismos de las Naciones Unidas.<\/li>\n<\/ul>\n<p>Mediante la presentaci\u00f3n de STAR a sus destinos rurales, el Per\u00fa busca dotar a las autoridades locales de la capacidad y autonom\u00eda suficientes, con el consiguiente fortalecimiento de su sostenibilidad y su competitividad.<\/p>\n<h5 class=\"pt-4\">Enlaces relacionados<\/h5>\n<ul class=\"link-list\">\n<li class=\"link-list__item\"><a class=\"link-list__link\" href=\"http:\/\/pre-webunwto.s3.eu-west-1.amazonaws.com\/s3fs-public\/2025-02\/250227-peru-leads-the-way-in-embracing-star-to-make-tourism-a-pillar-of-rural-development-es.pdf?VersionId=t39UeuDbnUWFv_QEt0riogLGj09ZcgL5\" target=\"_blank\" rel=\"noopener\">Descargar comunicado en PDF<\/a><\/li>\n<li class=\"link-list__item\"><a class=\"link-list__link\" href=\"https:\/\/star.untourism.int\/?login=1\" target=\"_blank\" rel=\"noopener\">STAR: Self-assessment tool for local public authorities in tourism destinations in rural areas<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El Per\u00fa aprovechar\u00e1 el pleno potencial del an\u00e1lisis de datos y las herramientas de gesti\u00f3n de la Organizaci\u00f3n Mundial del Turismo (ONU Turismo), con el fin de consolidar el crecimiento y las oportunidades en los destinos rurales. El pa\u00eds latinoamericano se ha convertido en el primero del mundo en adherirse a una versi\u00f3n personalizada de&hellip;<\/p>\n","protected":false},"author":333,"featured_media":23434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[420,419,418],"class_list":["post-23441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-best-tourism-villages-es","tag-star-es","tag-tourism-for-rural-development-es","category-30","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Per\u00fa a la vanguardia de la transformaci\u00f3n del turismo en un pilar del desarrollo rural gracias a la adopci\u00f3n de la herramienta STAR - Best Tourism Villages<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tourism-villages.unwto.org\/en\/news\/peru-leads-the-way-in-embracing-star-to-make-tourism-a-pillar-of-rural-development\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Per\u00fa a la vanguardia de la transformaci\u00f3n del turismo en un pilar del desarrollo rural gracias a la adopci\u00f3n de la herramienta STAR - Best Tourism Villages\" \/>\n<meta property=\"og:description\" content=\"El Per\u00fa aprovechar\u00e1 el pleno potencial del an\u00e1lisis de datos y las herramientas de gesti\u00f3n de la Organizaci\u00f3n Mundial del Turismo (ONU Turismo), con el fin de consolidar el crecimiento y las oportunidades en los destinos rurales. 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